Set in an industrial neighbourhood in Dubai such as Al Quoz, this low-cost 100 key “smart” hotel looks to target the millennials with a value-for-money response to modern needs. Travellers and short to mid-term residents with creative or entrepreneurial mindsets will be surrounded by a context of raw industrial buildings. Whereas the project should be minimal and value conscious in the rooms which should meet 2 star standards, more emphasis is given to the live-work lounge and communal spaces at ground level.


SIEC was asked to prepare a pre-concept study to help the client with their feasibility assessment. 




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